An Exclusive Interview with one of the World’s Top Corporate Event Planner.

When Event Planners Book Their Keynote Speaker, What Are They Looking For?

Booking the right keynote speaker is a critical decision for event planners, as it can significantly influence the event’s success and the overall experience of attendees. Keynote speakers set the tone, inspire, and provide valuable insights that align with the event’s goals. Here’s a comprehensive look at what event planners prioritize when selecting a keynote speaker.

1. Relevance to the Event Theme

Event planners look for speakers whose expertise and message align with the event’s theme and objectives. Whether the event focuses on innovation, leadership, wellness, or industry-specific topics, the speaker’s content should resonate with the audience and reinforce the event’s core message.

2. Credibility and Expertise

A speaker’s credibility is paramount. Planners seek speakers who are recognized authorities in their field, with a proven track record of success and thought leadership. This often includes:

• Professional Experience: Significant achievements and practical experience in their domain.
• Publications: Books, articles, or research papers that demonstrate their knowledge and thought leadership.
• Recognition: Awards, accolades, and endorsements from reputable organizations.

3. Engaging and Dynamic Delivery

How a speaker delivers their message is as important as the message itself. Event planners look for speakers who are:

• Charismatic and Energetic: Able to captivate and hold the audience’s attention.
• Skilled Storytellers: Using anecdotes and narratives to make their points memorable and impactful.
• Interactive: Engaging with the audience through Q&A sessions, interactive activities, or multimedia elements.

4. Customization and Flexibility

Event planners value speakers who can tailor their presentations to the specific audience and context of the event. This includes:

• Understanding the Audience: Customizing content to address the unique needs, challenges, and interests of the attendees.
• Adaptability: Willingness to modify their presentation based on feedback or changing circumstances.

5. Professionalism and Reliability

Professionalism is crucial for event planners. They seek speakers who are:

• Punctual and Prepared: Arriving on time and well-prepared for their presentation.
• Easy to Work With: Cooperative, responsive, and adaptable to the event’s requirements and schedule.
• Clear Communicators: Providing timely and clear communication throughout the booking process.

6. Positive Reputation and Testimonials

A speaker’s reputation and feedback from previous engagements provide valuable insights for event planners. They often look for:

• Testimonials: Positive reviews and endorsements from past clients and event attendees.
• Video Footage: Recordings of previous speeches to assess the speaker’s style and impact.
• Referrals: Recommendations from trusted industry peers or other event planners.

7. Audience Connection

The ability to connect with the audience on a personal level is a prized trait in keynote speakers. Event planners prioritize speakers who:

• Empathize: Understand and relate to the audience’s experiences and challenges.
• Inspire and Motivate: Deliver messages that encourage and uplift the audience, leaving them with actionable insights and a sense of empowerment.
• Engage Emotionally: Use emotional appeals to create a lasting impact and foster a deeper connection.

8. Value for Money

While budget constraints are always a consideration, event planners seek speakers who provide exceptional value for their fee. This includes:

• Content Quality: Delivering high-quality, well-researched, and impactful content.
• Additional Benefits: Offering extras such as book signings, meet-and-greet sessions, or post-event workshops.

9. Innovative and Forward-Thinking Perspectives

Event planners often look for speakers who bring fresh, innovative ideas and forward-thinking perspectives. This can help the event stand out and provide attendees with new insights and inspiration.

Closing Remarks

Selecting the right keynote speaker is a meticulous process that involves balancing various factors, from relevance and expertise to delivery style and professionalism. Event planners aim to find speakers who not only fit the event’s theme but also engage, inspire, and leave a lasting impression on the audience. By prioritizing these key attributes, event planners can ensure their events are memorable and impactful, providing exceptional value to their attendees.